This certificate course will help to explore several aspects of the digital marketing environment, including topics such as search engine optimization, social media marketing, and advertising and sales promotion. On completion of the course, learners

• Introduction to digital marketing
• Website planning and creation
• Social media marketing
• Digital media planning
• Email marketing
• Overview of advertising management
• Structure of an advertising agency
• Advertising budgets
• Laws for protection against malpractices
• Sales promotion

• Introduce the learners to the world of digital marketing and develop digital marketing strategies plans and campaigns
• Understand different types of advertisements, and key players in the industry to develop decision-making Capacities.
• learn effective sales promotion techniques and manage sales forces.
• Identify the need for social media marketing and its significance in this era
• Recognize the cutting-edge advantage of using social media marketing in different industries, across the globe.